BRAND POLICY TO REASSURE

THE CUSTOMER’S BRAIN

he brand is fundamental for reassuring the customer’s brain. More than just a

name and logo, it represents a number of values associated with a company.

Interest in these values leads the customer’s intelligence to favour one brand

over another, independently of the traditional brain reflex, which is to favour

proximity or the cheapest price.

In addition to appealing to customers, the brand is an asset for the creation of

a culture based on shared values and a unifying corporate philosophy. It is

becoming a key element in mobilizing all the personnel of head offices and

networks at national and international level. When these values are respected,

by sharing the company’s social policy with the staff, it constitutes a genuine

anti-stress tool